Thursday, December 29, 2011

Celebrity Style and Brand Influence




How frequently do you purchase the national newspapers and open it as much as the middle pages to locate photo's of personalities from Television, film and music posing for promo art or in compromising positions? Extremely frequently, but what emphasis is positioned on how they dress?

Celebrities may be partly defined by what they put on and not only by how they act on camera. But when celebrities are caught on camera behaving badly, what influence does this have around the label behind the good designer clothes they're wearing?

Generally the situation is "all publicity is great publicity" and due to this designer clothes labels will advantage from the misbehavings of these celebrities. A great instance becoming Pete Docherty (ex Libertines). Docherty has been photographed on occasions wearing Gio-Goi clothes, a label he appears to adore. This has hugely elevated the attain of Gio Goi as a label and brought it towards the "indie" crowd, exactly where anybody who plays guitar owns a White Label tee.

One could argue that if a celebrity is spotted wearing your gear; you (as a brand) have created it. But what if a particular celebrity fuels an unsavory subculture that's usually regarded as poor, or incorrect? A great instance becoming bands like Oasis, who wore the costly stuff and promoted "lad culture". Numerous clubs and bars disallow entry to individuals wearing brands like Henry Lloyd, merely because of the publicity brought on by well-known those that wore that clothes brand and acted like hooligans, for lack of a much better term.

Ultimately I'd think about celebrity style a constructive nevertheless, having a particular MTV presenter wearing clothes by a fairly underground brand right here within the UK; Drunknmunky. It provides fantastic exposure and celebrities frequently give their opinions on music, film, politics and also the like, so why ought to they not express themselves visually also?

Huge on-line clothes shop ASOS prides itself on bringing celebrity style towards the man (and lady) around the street, so it is clear that there's a huge marketplace for this type of clothes. And it tends to make sense - who would not wish to dress like their favourite artists and actors?

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